Brandspec

Brandspec is a 35-year-old company that helps consumer brands take printed and physical point-of-sale from concept through production and logistics, and into stores across New Zealand and beyond.

A big part of their service is freight and delivery management. With up to 30 different freight partners in the mix, not all providers are fully software-enabled, which meant some key tasks were still being handled manually.

Before working with Logiq Group, Brandspec had several people in the team spending a large chunk of their week on what they called “manual tracking.” This included manually booking consignments, manually costing, and manually checking tracking numbers for proof of delivery. It was repetitive work, it pulled time away from customer service and finance processing, and it became a growing drain as volumes increased.

Logiq Group built an automation to take care of that process in the background. It runs every few hours, checks delivery status more frequently than the team realistically could, and flags anything that needs manual intervention, instead of requiring someone to work through tracking numbers one by one.

“It's a really simple process for us because it runs itself now and our data is more real-time than it was prior.”

Mitchell Whitehouse, Director, Brandspec

For Brandspec, the biggest outcome has been time back. The automation removed a major chunk of repetitive work from the team’s day, freeing them up to focus on higher-value tasks that impact customers and the business. Joseph Connolly noted it wasn’t just one part of the business that benefited - both customer support and accounts payable gained back time that had been taken up by manual checking.

“It frees up time for both our support team and accounts payable”

Joseph Connolly, Inventory Coordinator, Brandspec

It has also helped Brandspec feel more confident about scaling. Because the process runs automatically and more frequently, the team is working with more up-to-date tracking information than before, and the business can absorb more freight-heavy work without needing to expand the manual effort behind it. As Mitchell explained, it’s also given them the headspace to grow without worrying that this workload will keep compounding.

“It enables us the headspace to know we can grow without any issues”

Mitchell Whitehouse, Director, Brandspec

Another benefit was team morale. Mitchell said this process had been raised repeatedly in internal conversations. The team knew how much time it was taking and wanted a better way. Having a solution in place meant the team felt heard, got time back, and could move away from repetitive admin.

“We've had a lot of improvement with the accuracy of data, and the team are a lot happier”

Mitchell Whitehouse, Director, Brandspec

Brandspec also described the delivery experience with Logiq Group as straightforward. Joseph said Logiq asked the right questions and made it easy to give clear answers without needing constant re-explaining. Mitchell similarly noted that Logiq quickly understood the business problem, and that he could brief the project and then hand it over internally for day-to-day project management — freeing him up as the business owner.

When asked what he’d tell other business owners considering automation (even those using lower-cost offshore resource), Mitchell’s view was that automation still wins because it lifts the quality of work being done, improves morale, and frees people up for higher-value tasks. He said he would "100% recommend investigating it".

Brandspec’s freight tracking automation has reduced manual workload, improved the accuracy of delivery data, and freed the team up to focus on higher-value work as the business continues to grow.